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Tuesday 21 November 2017
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Lessons from the Okey Ndibe book tour

 

Books sell in Nigeria when you get it right

By Richard Mammah

 

US-based Nigerian-writer, Professor Okey Ndibe just rounded off a hugely successful Nigerian leg of a book tour for his new book, leaving many wondering how come?

The tour which was held in July 2017, featured sessions in Lagos, Abuja, Port Harcourt, Enugu, Ibadan and Awka.

But they should have known: if you do your work well, it will yield value.

Bellow are some further insights from the success of the tour:

Bookselling is serious business. Take it serious. between Ndibe and his publishers, a lot of pre-planning went into the process. Venues were carefully chosen, publicity engaged in and even celebrity attendees requested. What came out at the end was the result of all of these efforts.

In Abuja for example, and indeed in one or two other centres, demand exceeded supply!

Selling and promoting books, like indeed other products, would require seed capital. Do everything to find the required sums fo finance the selling process.

The bookselling process is a chain that begins with who the writer is and what he is writing about to who the publisher is and how committed he is to the entire process chain.

Books will continue to sell in Nigeria if you get it right. So go, get it right today!

 

Okey Ndibe

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