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Ford, Coscharis collaborate on reality show


Ford Motor Company and Coscharis Motors Sponsor the Next Titan

By Ada Anioji


Ford Motor Company and its local distributor in Nigeria, Coscharis Motors are collaborating to sponsor the Next Titan, a television reality show, The Difference has learnt.

A statement from the firms outline that under the terms of sponsorship, the winner of the Next Titan will receive a brand-new Ford Ranger

The prize is intended to help the winner to start their new business or to support their existing business.

“We are delighted to be part of the show once again. In 2016, Coscharis Motors sponsored the show for the first time and gave away a brand-new Ford Escape to the winner. The company is proud to support young talented Nigerians by improving mobility and enabling them to run their business more efficiently,” said Abiona Babarinde, General Manager, Marketing and Corporate Communications at Coscharis Motors.

The Next Titan is a global standard television platform and is designed to educate young Nigerians about entrepreneurship, encouraging them to consider this as a career goal and reduce the high rate of unemployment. Sixteen participants, between the ages of 21 and 39, will battle one another in various business tasks, such as strategy, sales, marketing, promotions and others, for ten weeks.

During the competition, participants and viewers will get exposure to real life entrepreneurial challenges through informal training and learn from top business leaders. These learnings will be of great use to those who wish to start their own business or grow current businesses. The Next Titan premiered on 08 October 2017 and the winner will be announced on 10 December 2017.

“We at Coscharis Motors are thankful that Ford believes in our mission and vision by providing practical support to our projects. We will continue to work together with Ford to build on skills development and training in the country, not just in the automotive industry but across the board in Nigeria,” said Babarinde.

“We are inspired by the courage and entrepreneurial spirit of young Nigerians and wish them luck during the competition,” he concluded.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide.


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