Nestlé Nigeria introduces new seasoning cube – MAGGI® NAIJA POT
By Nsikan Ikpe
Nestlé Nigeria has announced its Maggi Simply Good commitments and the launch of a new seasoning cube MAGGI ® NAIJA POT – another addition to the MAGGI® family.
The 4 Simply Good commitments are levers to help achieve the company’s purpose, which is enhancing quality of life and contributing to a healthier future. They are focused on improving the product nutritional profile by reducing salt and increasing micronutrient fortification, growing the economy by sourcing raw materials locally and simplifying the ingredients lists by using locally recognized ingredients.
These commitments respond to the preference of today’s consumers for products with more familiar and common ingredients, natural or organic, with minimal processing.
Based on this consumer insight and a strong understanding of local cuisine MAGGI® NAIJA POT was developed using familiar and common ingredients to achieve a unique smoky-fishy blend. Naija Pot is made from natural smoked fish, stock fish and crayfish to deliver the ‘bottom-pot’ taste loved across Nigeria.
In his opening remarks at the launch, Mr. Mauricio Alarcon, MD/CEO of Nestlé Nigeria said, “We dedicate ourselves to deeply understanding the needs and preferences of our consumers, and then we tailor our products to suit local tastes and food cultures.”
Maggi Naija Pot is a new seasoning cube developed in Nigeria based on the strong understanding of local cuisine. It aims at amplifying the authentic Nigerian essence of food.
Naija Pot is the only seasoning cube in Nigeria full of fish flavour with the unique combination of natural smoked fish, stockfish and crayfish to give soups and pottages that bottom-pot taste that Nigerians love.
Moreover Naija Pot will help to save time, money and effort since Naija Pot combines selected locally known ingredients in one small cube. The consumer can now create local authentic dishes in a simpler way thanks to Naija Pot’s smoky-fishy-bottom-pot taste. It is also a source of iodine for higher nutritional value.
Also speaking at the launch event, the Category Manager, Culinary, Nestlé Nigeria, Mr. Nordine Meguini said, “MAGGI NAIJA POT which comes in a modern new packaging is the only seasoning cube in Nigeria full of natural fish flavour with the unique combination of natural smoked fish, stockfish and crayfish to give soups and pottages that bottom pot taste that Nigerians love. Naija Pot is a product developed by Nigerian chefs, produced in Nigeria with locally known ingredients to enhance the tastes of local cuisine.”
MAGGI continues to be the culinary partner of women in Nigeria for over 50 years and will continue to support home cooking with products made with local ingredients that individuals and families know and love.