With pay per view, TSTV excites Nigerians
By John Eche
Dangling a pay per view option in front of the Nigerian television audience is softening the way for TSTV as the platform prepares to return to the television screens of Nigerians beginning October 1, The Difference can report.
According to its Chief Executive, Bright Echefu, the firm has presently done everything to guarantee a smooth return.
And on the plus side for the Multi Channel Direct to Home Pay television services provider is the fact that the National Broadcasting Commission has already pledged its support for it.
The Nigerian pay TV market has seemingly been dominated by the South Africa-originating Multichoice, operators of the DSTV and GoTV platforms, which has however consistently declined offering Nigerians a pay per view option.
Market watchers are hoping that the current move by TSTV would lead to a renewed surge of competition in the pay TV market that would culminate in an overall lowering of costs as had been seen in the GSM telecommunications market after Globacom took the plunge and introduced per second billing into that segment of the telecommunications sector.
The Difference checks reveal that besides the choice of October 1 as relaunch date for the firm’s operations and the fact of its offering the pay TV model, another important selling point that the company is already latching on is its Nigerian ownership. And it is also a model that Globacom had used.
Clearly driving a fairly ambitions operation, TSTV Africa’s signals can reportedly be accessed in as much as 26 African nations at the moment.
Other Pay TV channels that had made a pitch to operate in the Nigerian market in the past include HITV and Kwese TV.
Mr Bright Echefu, CEO, TSTV